Ignacio Aguaded

Comunicar 52 (2017-3): The Social Brain and Connective Intelligence

   Thematic Editors:
Dr. Jesús Timoteo-Alvarez, Complutense University of Madrid (Spain)
Dr. Fabio Babiloni, Sapienza University of Rome (Italy)
Dr. Angel L. Rubio-Moraga, Complutense University of Madrid (Spain)

Last call: December 30, 2016

Applications from Neurosciences to other scientific fields and specifically to the social sciences have been done for over ten years. The best known are the investigations of Damasio on the ability of emotions to access and organize information, Lakoff‘s research on neurolanguage and its derivations to political action, Schreider’s neuropolitics or applications of mirror neurons to the voting decision process, or also experiments around the topic of “neuromarketing / neuroshopping”, and the relationship between brain, advertising and choice purchasing carried out in laboratories Iacoboni at UCLA, to name a few. The conclusions of neurosciences and related sciences are radically changing everything on access for individuals to information and knowledge. We are interested in the conclusions of these cutting-edge science regarding the basic organization of social communication: for example the idea that the environment is not a structure imposed from the outside but a creation of living beings themselves, or how the network model manifests and expresses a “distributed intelligence”, a “swarm intelligence” or “connective intelligence”, with its neural leads to the extent that the communicative act is not a simple message transfer but an interaction of codes with commonalities. This has exponentially been sponsored by the advent of Information and Communications Technologies (ICT). In fact, it would not be too much to say that the “connective intelligence” embodies the best way of thinking and relating in the new network society, because it establishes a simultaneous and significant connectivity between multiple users, according to CALL FOR PAPERS, 52 (2017-3) the diagrams “one-many”, “many-one”, or “many-many”, because it drives a playful interactivity between users, because it replaces the variable “geographical proximity” for that, typical of cyberspace, where the connection is established based on interests and shared preferences and because it seeks to accelerate the synergy of the decentralized knowledge processes. The objective of this CFP is to promote research that contributes to the understanding of how the social brain or connective intelligence affects the functioning of the process of creating an opinion, setting behaviors, changing perception, attitudes and habits, and as derivatives, understanding how public opinion is formed, how purchasing or voting decisions are established. Topics  Access to channels of information and knowledge  Formats derived on education and training  The creation process of Public Opinion  The configuration of behavior in current society  The change of perception and the evolution of attitudes and habits  The process of Purchase decision-making  Mass Media and voting choice  Entertainment and leisure channels in the hyper-connected society  Uses and effects of Information and Communications Technologies in decision-making process  Social Networking and opinion configuration process  New strategies and trends in the field of Neurocommunication and Neuromarketing  Neuropolitics and new communication strategies in the electoral field  Research proposals in the context of applications of neuroscience to Social Sciences (Economics, Psychology , Education, Politics, Law … ) As priority, research papers on communication and education are requested, especially the intersection of both: media education, media and educational resources, educational technology, computer and telematic resources, audiovisual technology… and also reports and studies on these same subjects are accepted.